Maybe you’ve bought and sold a home before, or maybe this is the first time. Regardless, now you need to get top dollar for it.
Yes, you can tidy up, bake some cookies so the house smells nice, and place fresh flowers (research says roses, lavender, and fuchsia most sway buyers) around the house. But these are the typical techniques most sellers deploy. Really want to get the best price possible—or even spark a bidding war?
1. Make sure your mailbox looks amazing
First impressions matter, which is why you should check out your curb appeal. Is the driveway cracked? Is the mailbox old and leaning? The best sales rest on keeping these details in mind.
“Replace the mailbox—literally the first thing people see,” says Teris Pantazes, CEO and co-founder of SettleRite, a pre-sale home improvement company in Baltimore.
2. Make the right use of your rooms
If you use the dining room for a kid’s playroom, or if the loft is empty because you don’t have a use for it, restage your rooms so they reflect their original purpose. Buyers want to see the space used in a traditional way—with a dining table in the dining room, a desk, and a chair in the office—to envision themselves living there.
3. Reglaze the bathroom
“The best tip I use to get top dollar for some of our houses is to reglaze an old bathroom that has a terrible color of tile—like pink or green,” says Michael Pinter, a house flipper in Long Island, NY, with LMPK Properties. “We reglaze the bathroom white for a few hundred dollars, and a dated bathroom will look 30 years younger.”
Bathrooms and kitchens sell houses, and any small improvement that makes those rooms more modern makes a huge difference.
4. Get buyers to fall in love
Russell Volk, a real estate agent with Re/Max Elite serving Bucks County, PA, worked with a home-selling couple who decided to hand-write a one-page letter about their life in the house.
“Their story of how they raised their family and what kind of experiences they had in the home was very personal and emotional,” says Volk. The letter was framed on the kitchen counter for potential buyers to read. One buyer who liked the home absolutely loved the sellers’ story—and paid full asking price.
“If sellers can connect with buyers on an emotional level, chances of buyers paying top dollar for the house drastically increase,” says Volk.
5. List undervalue
“Data shows that if you list a home 10% under market value, you will attract 75% of the buyer pool, versus only 30% if you were to list 10% over market value,” says Melissa Colabella, at Sotheby’s International Realty. “Yet sellers fear that not leaving room to negotiate leaves money on the table, which is not true.”
In fact, buyers are often motivated to bid by seeing other bids on a property, a dynamic that typically pushes bids above market value.
6. Provide insider information
Make sure to include tidbits in the listing that buyers will appreciate and that they can only get from you: the mention of a popular neighborhood coffee shop, the best Mexican restaurant nearby, or the free library box around the corner. No one knows these details better than you, the homeowner.
7. Describe the neighborhood culture
Think of everything interesting you can about your neighborhood—its proximity to a community pool, street basketball games in the cul-de-sac, the number of dog walkers who gather to chat—and mention them in your listing. The smallest detail can attract a buyer with a teenager, a dog, and kids with swimsuits.
8. Don’t forget to list the house extras
The motion-sensitive outdoor lighting, an automatic garage door timer that closes the door before dark, a phone-activated security system, or camera doorbell… These bells and whistles may seem banal to you, but they can make sellers feel that everything’s been taken care of for them—and inspire a top-dollar offer.
9. Create a video tour
Most people get great photos and fantastic descriptions. But filming a video tour of the property is inexpensive, can be done by an amateur, and is a novelty that will draw in buyers, says Bryan Stoddard, owner of Homewares Insider, a site exploring all things related to the home.
“If the video is well made, it will showcase exactly the same things that an open house would,” he says.
10. Get a home pre-inspection
Yes, the buyers will want their own home inspection, but getting a pre-inspection so that prospective buyers have a general idea of the property’s condition before making an offer is a win/win, says Antonio Picillo III, a broker at Exceptional Home Team in Fort Wayne, IN